Notes about Modelling Customer Churn
I’m saving some links I followed when modelling customer churn. I came down pretty firmly in the camp of using survival analysis, and ended up with some interesting results by following this pattern:
The Challenges of Building a Predictive Churn Model
A Crash Course in Survival Analysis I II III
Introduction to Survival Analysis
Survival Analysis with R
Customer Churn Survival Analysis
Customer Churn Cox Regression