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Notes about Modelling Customer Churn

Sep 13, 2018


I’m saving some links I followed when modelling customer churn. I came down pretty firmly in the camp of using survival analysis, and ended up with some interesting results by following this pattern:

The Challenges of Building a Predictive Churn Model
A Crash Course in Survival Analysis I II III
Introduction to Survival Analysis
Survival Analysis with R
Customer Churn Survival Analysis
Customer Churn Cox Regression

Made this year.